Together with the founders,
from beginning to end.

Each case study demonstrates how we transform challenges into breakthroughs, integrating strategy and execution to achieve real impact with clarity and purpose.

Operational team

Yago de Luz Fernández

Founder & Managing Partner

Yago began his professional career in the Banking & Finance department of the British firm (Magic Circle) Linklaters, where he spent more than six years advising Private Equity firms (KKR, CVC, Carlyle, Brookfield, among others), large corporations (Repsol, Iberdrola, MasMovil, Solaria, among others) or financial institutions (CACIB, Société Générale, Santander, Natixis, among others) in structured finance transactions, asset-based financings, LBOs, syndicated loans, Project Finance and restructuring and insolvency situations.

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Subsequently, he continued his professional career in the venture capital firm Encomenda Smart Capital, as Investment Manager, where he participated in the board of directors of several portfolio companies such as Declarando, OkTicket or Remitee, also participating in several divestment processes (e. g. sale of Declarando to the Norwegian firm Visma for +20M€). g. sale of Declarando to the Norwegian firm Visma for +20M€) to later join the management team of another portfolio company (Kampaoh), as well as the energy company Hobeen (of which he is a board member and investor), before launching Seica.

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Andrés Donat

Chief Operating Officer

A professional with over 10 years of experience leading operations and strategic execution in high-growth international environments. Focused on value creation through initiatives to increase EBITDA, optimize cash flow, and scale operations, contributing to significant growth and improved efficiency at companies such as Dogfy Diet and Cirsa. Experience in transforming business models, post-M&A integration, and implementing control and governance structures in multidisciplinary and multisectoral organizations.

Background in business, finance, and technology; with strategic vision, rigorous execution, and analytical discipline.

Julieta Ronzano

Chef Financial Officerr

Julieta Ronzano is a professional with over 20 years of experience in financial markets, specialising in debt instruments and structured financial products.She began her career at Goldman Sachs, where she spent eight years in the Fixed Income division, focusing on the analysis and structuring of complex debt products.She later joined the European Bank for Reconstruction and Development (EBRD) in the Financial Institutions department. Julieta later moved to the fintech ecosystem at Funding Circle (London) as Head of Continental Europe Structuring and Execution.Prior to her current role, she was also VP of Capital Markets at Jobandtalent.

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Julieta holds a degree in Business Administration with a specialisation in Finance from the University of Deusto and has complemented her international education at WHU – Otto Beisheim School of Management in Germany. She is a native Spanish speaker and is fluent in English and German, with a high level of French, which enhances her ability to operate in multicultural and cross-border environments within the financial sector.

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Guillem Gràcia

Project Manager

Guillem began his career in the venture capital industry at Encomenda Smart Capital, where he was the first addition to the analyst team. He worked closely with the later Investment Director, managing the dealflow and leading the analysis of opportunities. This experience sparked his interest in entrepreneurship, which led him to study at Babson College (#2 in the country in entrepreneurship) to strengthen his knowledge.

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On his return, he joined Antai Venture Builder, a benchmark in Southern Europe in digital startups. There he participated in the entire end-to-end process, from opportunity detection to launch, working closely with the founding teams on investment rounds and strategy. More recently, he has worked as fractional COO for almost two years, supporting startups from different sectors in operational challenges, market research and branding positioning.

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Emilie Hennequin

Marketing Manager

After completing a master's degree in Communication Strategy and Foreign Languages in France, she began her professional career in Spain as Content Manager at the start-up Hobeen. There, she led the company's communication and content creation for almost three years, collaborating with clients such as TotalEnergies and Repsol. During this period, she completed an online MBA and a master's degree in Digital Marketing to strengthen her training and consolidate her strategic profile.

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In 2025, she made the leap into entrepreneurship as a freelancer specialising in content marketing. Since then, she has dedicated her expertise to the development and execution of communication strategies for Seica, 7bis and Hobeen, among other projects.

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Angel Carracedo

Financial Business Analyst

Angel is a bilingual ADE graduate and holds a Master's degree in Banking and Finance from CUNEF, having obtained the CFA Level I. He started his professional career in the Deals department of PwC. He specializes in investment structuring, financial analysis and corporate transactions.
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Advisory Commitee

Martin Becker

Advisory Committee

Martin Becker is a real estate professional and served as Managing Director at Crossroads Real Estate, a European manager specialising in alternative investments in real estate and property assets with a thematic focus on Western markets. He began his professional career training in the heart of Madrid and from there has built a solid career in real estate capital and strategic investment, leading value-added operations and opportunistic opportunities in key European markets At Crossroads, Martin combines business acumen and tactical execution to identify, structure and oversee real estate projects that generate attractive returns for investors, always with a pragmatic and results-oriented approach.

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Throughout his career, he has worked closely with multidisciplinary teams and developed relationships with industry professionals, establishing himself as a key figure in the real estate and private equity ecosystem in Europe. His profile is characterised by a deep understanding of the market, a proven ability to transform analysis into effective investment decisions, and a passion for connecting ideas with execution.

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Mario Fernández

Advisory Committe

He is a graduate in Business Administration and Management and Law from the University of Navarra, and has complemented his training with specialized programs in innovation and strategy at IESE Business School, where he reinforced his entrepreneurial vision and leadership skills. Mario began his professional career in the hospitality sector, managing from a very young age the family group, which has three hotels and ten tourist apartments, as well as several restaurants. At the age of 17 he founded his first project, a nightclub in his hometown, combining the integral management of the business with his studies. All this forged in him an innovative character.

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In 2020, he co-founded Hobeen, a technology platform to reduce energy consumption in the home. Since then, the company has raised more than 1.5 million euros in investment, expanded its team to more than 15 people and has clients such as Total Energies, Repsol or Alokabide. Hobeen is currently one of the leaders in domestic energy efficiency in Spain.

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Pablo Casals

Advisory Committee

Pablo has over 10 years of experience leading teams and managing projects across multiple industries, from construction to strategic consulting.As a strategy consultant, he has led projects in a broad range of sectors, including both industrial and service-based industries. His expertise spans strategic and growth planning, post-deal integration, and the implementation of operational transformations, among other key achievements.

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He is currently Global Commercial Head of the American multinational CooperSurgical Fertility Solutions.

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Pau Martínez Cartañá

Financial Advisor

Pau began his professional career at Criteria Venture Tech (La Caixa) for two years, analyzing more than 25 investment opportunities in the early stages of technology companies such as Glovo, Wallapop, Ivoox, Factorial or Codigames. Subsequently, he joined the Encomenda group developing his career until assuming the financial management and portfolio analysis area of the entire group, participating in the management of ESC Tech Fund I, Encomenda Seed II and N Ventures, representing them on boards of portfolio companies such as OkTicket, Mediquo, Aquí Tu Reforma, Pridatect (currently Borneo.io) or Kampaoh, and leading the execution of more than 150 investment operations.

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During the following two years, before launching Seica, he has worked as part-time CFO for startups such as Kintai, Foodie Fame, Premiumguest (now CoverManager), Shimoku, Break Event or Back2Life as well as advisor to venture capital managers such as 4Founders and crowdfunding consultancies such as APTKI, combining his financial expertise with a strategic and operational vision of companies in growth stages.

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Marc Olmedillo

Advisory Committee

Marc started his professional career in the consumer division of GSK pharmaceuticals, where he stayed for 2 years. Then, in 2016, he co-founded Colvin, the leading online flower sales platform in Southern Europe. In 4 years, he opened market in 5 markets, scaling sales from 0 to 15M€ and from 3 to more than 330 employees. At Colvin, he took on the role of CMO, leading the building of one of the most recognized consumer brands in the startup world, as well as scaling both organic and paid channels. After the pandemic and having raised over €80M of capital in investment rounds, Marc left Colvin to jump into the venture capital world.

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In 2021, he joined Dozen Investments, the leading crowdfunding platform for startups in Spain, as Investment Director.During his 4 years there, he achieved more than 25M€ of investment for Spanish tech startups (Invofox, Chekin, Cleverea, Bloome), co-investing with Spanish and international benchmark funds, as well as having an active role in several boards (Invofox, Harbest Market, Swipoo, Nester, Project Lobster).In addition, during this time, he has been very active as a Business Angel, investing in and advising more than 25 companies.

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